The emergence of a bubble in the crypto market last year was accompanied by a proliferation of new marketing strategies. These were designed to cater to the decentralised communities which emerged around various distributed ledger projects and it is worth examining them to prepare for future developments.

By Sven Wagenknecht , BTC-ECHO Editor in Chief | Marcel Vogel, Writer at CryptoTicker| Mar Camps Sallent , Online Marketing Consultant at AdRoll Group | Jan Phillip Hofste , Co-founder of TV-TWO | Laurent-Frederic Lohmann, Head Of Business Development at Maison Baum